NTR Sets 100 Crs Target?

It is undeniable that NTR’s upcoming film ‘Jai Lava Kusa’ has huge buzz in market. Can the film touch the Rs 100 crore mark with its pre-release business?

Baahubali was the first film to do Rs 100 crore business ahead of its release. Pawan Kalyan with Sardaar, Megastar with Khaidi No.150, Allu Arjun with DJ and Mahesh Babu with Spyder have also breached the new club, which has become a measure for stardom in the discussions of fan clubs. Prabhas’s Saaho is expected to do more than Rs 200 crore business. NTR and Ram Charan are the only stars remained to touch the 100 crore mark and join the ranks of their contemporaries.

Although Bobby is not a big director, NTR’s stardom and the rousing ‘Jai teaser’ helped Jai Lava Kusa to become a hot cake in trade. Going by trade reports, better offers are coming for JLK than Spyder in mass dominated areas and Godavari districts. JLK’s theatrical rights in the Telugu states alone are being valued at around Rs 70 crore.

NTR has huge market in Karnataka and overseas as well so makers are expecting good deals from these two key areas, about 20 crore. The NTR starrer may not go past the Rs 100 crore mark just with the worldwide theatrical rights but when we include the satellite, dubbing, audio and digital rights, it may not be difficult for the film to breach the milestone.

September 21 is the date when Jai, Lava and Kusa will storm theatres.