Trade: Who Is To Blame For Poor Collections

Riding high on the success of Manam, Soggade Chinni Nayana and Oopiri, one would expect Akkineni Nagarjuna to storm box office with his latest release. However, the actor’s Feb 10 release ‘Om Namo Venkatesaya’ is heading towards a disappointing result.

Despite Nag’s recent track record and positive reviews, ONV could collect only a meagre Rs 6 Cr worldwide share in its first weekend.

Below is the area wise break-up of Share:

Nizam – 166 lacs
Ceded – 80 lacs
Nellore – 23.25 lacs
Guntur – 58.5 lacs
Krishna – 28.97 lacs
West – 31 lacs
East – 36.3 lacs
Uttharandhra – 60.07 lacs

3 Days (1st Weekend) AP & TG Share – Rs 4.84 Cr

Worldwide Share – Rs 6.1 Cr

Devotional genre is being blamed for the disastrous show of ONV despite so many positive factors. Since the film’s theatrical rights were sold for Rs 35 Cr, the film is heading towards an epic disaster.

Witnessing this kind of reception from audiences, would any tollywood filmmaker dare to make a devotional film in the future?