Sushanth Akkineni is pinning high hopes on his upcoming film Ichata Vahanamulu Nilupa Radu which is gearing up theatrical release on the 27th of this month. The film is carrying positive reverberations, thanks to the impressive teaser and promos.
As per the latest reports, Ichata Vahanamulu Nilupa Radu is already in the profits zone even before its theatrical release. The films registered impressive non-theatrical business and that is helping its cause.
Apparently, the producers of the Sushanth starrer made just under Rs 8 crores by selling out the non-theatrical rights of the film. The production costs are said to have amounted to around Rs 6.5 crores. Given the impressive non-theatrical business the makers have taken home profits of Rs 1.5 crores already.
Also, the film is being released through their own networks, Annapurna Studios and Asian Cinemas. So whatever the amount the film mints at the cinema halls across the Telugu states can be termed as profits. The film will be releasing in theaters on the 27th of this month, as mentioned above.