Guna Shekhar’s upcoming movie “Sakunthalam” starring Samantha in the lead role is set to release on April 14 after being postponed several times. Despite the team’s efforts in promoting the movie in various cities across India, the movie is not receiving the attention it deserves.
The teaser, trailer, and songs failed to create a significant impact among the audience, prompting the director and producer Dil Raju to come up with new ideas to boost the movie’s buzz.
They have decided to hold paid premieres a day before the official release and show the film to the media four days before its release. This move is expected to generate positive word-of-mouth publicity, which can help increase the movie’s openings.
The team is also considering the success of previous movies that have premiered before their official release, such as “Major,” “Writer Padmabhushan,” and “Balagam.”
The team hopes that by showcasing the movie early to media personnel, they will receive positive reviews, and the buzz will spread across social media platforms. This, coupled with the audience’s response at the paid premiere shows, is expected to help the movie gain momentum and attract more viewers. An official announcement regarding the movie’s early premiere is expected to be made soon.
