It is quite common to have music composers from other languages to come and work in Tollywood. Many composers like AR Rahman, Yuvan Shankar Raja, Vishal Sekhar, Shankar-Ehsaan-Loy, and Harris Jayaraj have hit albums in Telugu. Similarly, Tollywood composers like MM Keeravani, Devi Sri Prasad, Mani Sharma and Thaman have worked in Tamil and Hindi film industries. This is a trend that had been followed for many decades.
But lately, Tollywood composers are impressing Telugu music listeners. Many are complaining that the tunes of DSP and Thaman who are the top music directors in Telugu are getting repetitive and not addictive. With Keeravani limiting himself to Rajamouli’s films mostly and Mani Sharma fading away slowly, there is a huge vacuum in Tollywood. The filmmakers are looking at other options who are different from Devi and Thaman but the young composers are yet to prove themselves.
This is making them turn towards Tamil music composers. Anirudh Ravichander who is the top composer in South right now is busy with huge projects in Tamil and is working on SRK’s ‘Jawan’ too. He is the music composer for NTR’s ‘Devara’ and he is giving tunes for Vijay Deverakonda’s film as well. Malayalam composer Hesham Abdul Wahab is giving music for VD’s ‘Khushi’.
Apart from them, GV Prakash is working on a couple of Telugu projects which include ‘Tiger Nageswar Rao’, Vaisshnav Tej’s ‘Adikesava’ and he is the music composer for Nithiin and Venky Kudumula’s film too. He is giving tunes for Venky Atluri’s film with Dulquer Salman as well.
AR Rahman is expected to give music for Ram Charan and Buchi Babu’s film and there is a talk that Anirudh might work on Naga Chaitanya and Chandoo Mondeti’s film as well. Harris Jayaraj is composing music for Vakkantham Vamsi and Nithiin’s film along with Naga Shaurya’s next. Yuvan Shankar Raja is giving music for Vishwak Sen’s film.
While DSP and Thaman may have some big projects in hand right now, they need to up their game in order to survive in this race.