Business Strategy Behind ‘Salaar’ Rights!

‘Salaar’ is a full-on action film starring Prabhas in the lead role while ‘KGF’ fame Prasanth Neel is directing it. Produced by Homebale Films, the first part of this story will be released on 28th September. The Telugu theatrical rights of this film were sold for 180 crores as per reports and it is a mind-boggling number.

In fact, the production house did not sell ‘KGF 2’ and ‘Kantara’. Without any advance, they distributed it with the nominal commission. Now, they are looking to sell the theatrical rights of ‘Salaar’ to higher prizes which surprised many. Sources say that the decision taken by OTT platforms is the reason for it.

Apparently, noted OTT platforms have lost heavily by spending hundreds of crores on big films which ended up being failures. After these setbacks, they have internally decided not to spend more than 125 crores. No matter how big the hero is or how big the hype is, they have reportedly decided that 125 crores is the line that will not be crossed.

Due to this, the makers have reportedly decided to sell the theatrical rights of ‘Salaar’ for high rates in order to get the investment back. Also, movies like ‘Salaar’ and ‘Project K’ are being made in two parts which means that spending 125 crores on each part will be a huge loss for OTT platforms.

Shruti Hassan is the female lead in this film while Ravi Basrur is composing the music. Homebale Films are bankrolling this project. The other technical team includes Ujwal Kulkarni, Karthik, Ramarao, Anbariv, Bhuvan Gowda, Shiva Kumar and others. Jagapathi Babu is playing a key role in this movie and so is Malayalam star hero Prithviraj Sukumaran.