Stylish star Allu Arjun has turned into Icon Staar recently and he is creating a very good buzz around himself thanks to his exceptional PR team. He has a huge popularity in South India and he even enjoys good craze in the Northern market. The huge success of ‘Ala Vaikunthapuramlo’ and the blockbuster response for its songs has helped in increasing his craze.
On top of that, he is making a pan-Indian film like ‘Pushpa’ and every single promotional content of the film is getting a fantastic response from the audience. All this good publicity has helped him in increasing the craze of Allu Arjun and made his brand quite strong. He turned out to be the first hero from South India to cross 13 million followers. He surpassed Vijay Devarakonda who is standing on 12.9 million followers. This is a big achievement and it stands as a testimonial for the star hero’s craze.
Coming to ‘Pushpa’, it is a rustic rural drama set in the backdrop of red sanders smuggling. Rashmika Mandanna is the heroine. Icon Staar Allu Arjun will be seen as a lorry driver named Pushpraj in this film who smuggles red sanders illegally. He grew messy hair and turned himself into a rustic village man with a thick beard and the massy look has been appreciated by everyone. He plays the role of Pushparaj who is a lorry driver. While there are some people who are bashing the makers for trying to show the smuggler as a hero and a police officer as a villain, we have to wait for the movie to come out before coming to any kind of conclusions.
The combination of Sukumar and Allu Arjun has never disappointed the audience. Their first collaboration ‘Arya’ which came in 2004 was a blockbuster and ended up as a trendsetting film. They teamed up once again for ‘Arya 2’ which was released in 2009. Despite its commercial failure due to political agitations, the film remains a fan favourite. They even worked on a short film named ‘I am The Change’ which discusses social awareness and patriotism.
Mythri Movie Makers are bankrolling this project which will be released in multiple languages. Sunil, Anasuya and others play key roles. The teaser doubled the expectations on the film and is nearing the 100 million mark. This movie marks the return of the ‘Arya’ trio. Sukumar-DSP-Allu Arjun has come together after 12 years. They last worked together on ‘Arya 2. The first song ‘Daakko Daakko Meka’ got a huge applause from the audience.
