While Mega producer Allu Arvind thought of promoting his digital streaming app ‘Aha’ big time from this Ugadi, the outbreak of COVID-19 has completely disrupted his plans. For that reason, the mega-producer is not going into a panic mode, but actually readying all the balance content in his hand, to be released.
Apparently some web films that Aha produced, including a film titled ‘Run’ that features Navdeep in the lead, and another web series titled ‘Sin’ which deals with marital rape, are immediately getting readied for release.
We hear that all the first copies of those films are ready, but the promotional material is not ready. With Geetha Arts asking those teams to work from home and produce the promotional content, very soon those films might release on Aha.
At the same time, some other web series which are in final stages of post-production are also said to be getting ready. Also, Arvind is taking expert opinion to see if they could release the promotional videos shot by Trivikram on Allu Arjun through YouTube and other media right away. As OTT platforms became the happening choice for people under lockdown, Arvind wants to take Aha to next level at any cost right away.
