Sankranti is a crucial season for Films as the theatres see good footfalls. The makers of the films try their best in banking on the festival season and long holidays by bringing the films for the festival. This Sankranti season two senior heroes of Tollywood are coming with their respective films.
Megastar Chiranjeevi is coming with Waltair Veerayya while Nandamuri Balakrishna is arriving at the theatres for the Sankranti season with his much-awaited Veera Simha Reddy. Both films are carrying high expectations and fans are eagerly waiting for the films to hit the theatres.
As the Andhra Pradesh government earlier kept a cap on movie ticket prices all eyes are on the state to see what support both the films would get. Putting an end to this the films are allowed to go for the hike in movie ticket prices. But the hike is very minimal.
Going by the information Veera Simha Reddy and Waltair Veerayya will have a hike of Rs 20 and Rs 25 respectively per ticket. The hike that was allowed for the tickets is very minimal and there is no clarity on why the hikes were allowed at minimal prices.
Increasing the movie ticket prices marginally would not help the films in seeing huge collections. On top of this, the movie ticket prices might also not help the exhibitors in getting the costs. A few exhibitors are said to have expressed their dissatisfaction with the new hikes as they will not help him.
A few months back the Andhra Pradesh government brought a Government Order bringing down movie ticket prices. Based on the locations of the theatres and the facilities they offer the government fixed the movie ticket fares.
Talking about the Sankranti season this time we are witnessing something unusual as Veera Simha Reddy and Waltair Veerayya are bankrolled by Mythri Movie Makers. Production House bringing two films for the same season is not what we see usually.
On the flip side, the Telangana government is said to be creating favorable conditions for Tollywood as both films were allowed to go for big hikes in ticket fares. It is also said that extra shows are also allowed for Veera Simha Reddy and Waltair Veerayya.