The makers of Prabhas and Pooja Hegde’s Radhe Shyam are busy promoting the film in an aggressive manner. As the film gears up for its theatrical release on the 11th of this month, here is an interesting update on the post theatrical digital streaming rights deal of Radhe Shyam.
As per latest reports, the OTT rights of Radhe Shyam were sold to Amazon Prime Video for a whopping amount of money.
Previously, it was rumored that ZEE5 and Netflix were the OTT streaming partners of Radhe Shyam but that is not the case now and the exact reason behind the last minute switch is not known for now.
It is now heard that the OTT streaming rights of Radhe Shyam were sold to Amazon Prime Video for a big amount. The OTT giant now holds the all-language OTT rights of the Prabhas starrer.
An official announcement on the OTT is exected to be made in the next few days. More details to follow.
The multi-lingual love story is set in Europe in the 1970’s and explores a very novel and different concept, as seen in Radhe Shyam’s special curtain raiser video – While the film’s songs, posters and teasers have gone on to garner record breaking numbers, the curtain raiser too took the internet by storm!
While the teaser touched upon the ‘destiny vs love’ mystery, the curtain raiser that has become the talk of the town dived deeper into the film. Launched at a press event in Mumbai, the video sparked much curiosity especially amoung fans who have eagerly been awaiting the release of ‘Radhe Shyam’ ever since its announcement.
Present at Radhe Shyam’s curtain raiser event were Prabhas, Pooja Hedge, director Radha Krishna Kumar, producers Bhushan Kumar, Vamsi and Pramod.
‘RadheShyam’ will hit the screens on March 11, 2022. It’s a multi-lingual film, helmed by Radha Krishna Kumar, presented by Dr.U.V.Krishnam Raju Garu and GopiKrishna Movies. It is produced by UV Creations. The film is produced by Vamsi, Pramod and Praseedha.
