The best way to cash on the initial talk of a film is to take the talk forward. That will help more audiences come to know about the film and there will be more footfalls in theatres. And it looks like producer Dil Raju is milking this strategy to the core now.
Though the cast and crew fo “F2: Fun And Frustration” have taken up promotions very late, they have done it to the full. Especially Venky and Varun Tej are leaving no single opportunity to promote the film. From recording many interviews before the release to taking part in live TV shows after release, they are making sure that F2 will get maximum exposure.
With Venky and Varun forming a breakless band to promote F2, the film is doing pretty well in theatres.