Icon Staar Allu Arjun has turned into a pan-Indian hero post the release of ‘Pushpa – The Rise’. The movie turned into a blockbuster and everyone across the nation is eagerly waiting for the second part. In order to exploit his newfound nationwide craze, a lot of brands are signing deals with him. He became the brand ambassador for a lot of products lately and he is seen doing a lot of video advertisements lately.
Before anyone else, it was Allu Arjun who hired PR agencies from Mumbai and focused on building his brand and creating an image across the country even before the release of ‘Pushpa’. His PR team played a major role in pushing the songs of ‘Ala Vaikunthapuramlo’ and making them nationwide hits.
It looks like Allu Arjun is not just satisfied with ‘Ala Vaikunthapuramlo’ and ‘Pushpa’ hits along with big brand endorsements. He is planning to go to the next level and is setting bigger targets for himself. Recently, we have seen Mahesh signing a 9 crore deal with Zee Telugu in order to promote their shows and soap operas along with giving occasional guest appearances.
Reports suggest that Bunny’s team is looking for such a deal but not for a local channel. They are looking to sign for a network that is popular across the nation as per reports. Also, he is planning to promote ‘Pushpa – The Rule’ from the beginning across the nation and turn it into a record-breaking pan-Indian hit. There are rumors that he will be copying Rajamouli’s promotional strategies too. We need to wait and see how much success does Allu Arjun and his PR team get in the coming days.
Coming to ‘Pushpa – The Rule’, the shooting is expected to start in the second week of September and Sukumar has taken ample time in fine-tuning the script. Devi Sri Prasad is the music composer while Rashmika Mandanna will be seen as the onscreen wife of Pushparaj aka Allu Arjun in the film.
