Devarakonda Building ‘Mass’ Image Strategically!

After wrapping the schedule of ‘Dear Comrade’ in Kakinada a month ago, young sensation Vijay Devarakonda has met his fans at a specially organized meet. And now after wrapping the shoot in Kothagudem village, he is meeting fans, elders, and others at various meets. What could anyone read from this?

Before reaching his prime, Megastar Chiranjeevi used to meet his fans, well-wishers and family audiences in the same way at the shooting spots. Seems like Vijay Devarakonda wants to carve out a similar image as he wants to penetrate deep into the masses. And these kinds of works will surely help them go deep into audiences for sure.

While Vijay is a superstar with realistic college going audiences and girls, it looks like he wants now to build on family audiences as well. And if his mass image gets to a high in this strategic way, surely his films will get more collections as there will be more footfalls into theatres.

At the same time, Vijay also took the TV commercials market quite seriously and is signing a horde of brands now. That makes him nearer to elderly women audiences at home.