Other day when ticket rate hike happened for Maharshi movie, one of the kind explanation that came from the film’s producer is that exhibitors have decided to hike the rate because they feel that huge budgets are involved in the movie. That’s the reason whole Andhra and Telangana saw the film tickets being sold at 200 rupees, and a surcharge of 30 extra if you buy online.
Generally when huge budgets are involved and if the producers want to reap benefits in the first week itself, then all the screens available in every nook and corner of Telugu states should be filled with the same movie. Rather that, one wonders why ticket price is hiked. And tomorrow if someone comes up with 1000 crores movie, will they get permission to hike the ticket price to 1000 rupees by presenting similar reason?
Also for films that don’t even like a fully baked product, the Telugu industry got accustomed to saying that they have spent huge crores or so. Is this a kind of ploy to trick distributors into buying the film at high prices? And those distributors are in turn leeching it from the common man. Maybe consumers should react strongly on these aspects such that these unwarranted hikes don’t burn their pockets.
Guess the feeling of an average cinema lover who watches a film with 230 rupees ticket and 20 rupees parking fee only to find in theatres that he’s watching a super flop.
