It is known that Bacardi India has launched its premium brandy – Good Man – specifically designed for the domestic customer base.
Apparently, Goodman is Bacardi India’s first foray into the brandy and Indian-made foreign liquor (IMFL) category. It is made from a blend of French and Indian grape brandies, aged for a minimum of two years in oak casks.
The latest update is that Bacardi India has signed South star Sundeep Kishan as first ever Brand Ambassador for Goodman Brandy. Sharing a promotional video, the actor wrote on his Instagram handle, “Welcoming “The Good Man” Home… This time around as The Brand Ambassador.”
Moving with the theory that digital platforms are the best way to engage with consumers presently and futuristically, Bacardi has ventured on a journey to further expand its digital presence and create interesting content for its brands. Last month, the company unveiled its first non-alcoholic ‘spirit’ brand, Palette.
