Nag Ashwin’s upcoming sci-fi epic, Kalki 2898 AD, is generating significant buzz with a unique promotional strategy. To heighten anticipation for the film’s release on June 27th, the director has unveiled a two-part animated prelude titled “B&B: Bujji and Bhairava.” This prelude will be available exclusively on Amazon Prime Video starting May 31st.
The excitement surrounding Kalki 2898 AD centers heavily on the character of Bujji, a robotic vehicle voiced by Keerthy Suresh. Fans have been eager to see her interactions with Prabhas’ character, Bhairava. To capitalize on this enthusiasm, director Nag Ashwin has created the animated prelude “B&B: Bujji and Bhairava.” This prelude will offer viewers a glimpse into the adventures of this intriguing duo, further fueling anticipation for the film.
A recently released 52-second video by Prime Video provides a taste of what’s to come in the prelude. The video features children playfully questioning Bhairava about the wait and his constant welding activity. Bhairava then playfully prompts Bujji to unveil a surprise, revealing a glimpse of their animated adventures to the delighted children. This tactic effectively builds intrigue for the prelude’s release on May 31st.
In a separate event held in Hyderabad, the Kalki 2898 AD team further amplified the promotional buzz. Prabhas himself drove the custom-made Bujji into a large arena, showcasing the robotic vehicle to a captivated audience. Actors Naga Chaitanya and F1 racer Narain Karthikeyan also had the opportunity to take Bujji for a spin, adding their unique perspectives to the event. Additionally, the film’s makers strategically released the theme music from Bujji’s teaser, further immersing fans in the world of Kalki 2898 AD.
Featuring an impressive cast that includes Prabhas, Deepika Padukone, Amitabh Bachchan, Kamal Haasan, and Disha Patani, Kalki 2898 AD promises to be a visually stunning and action-packed sci-fi spectacle. With the release of the “B&B: Bujji and Bhairava” prelude and the team’s creative promotional efforts, the film is poised to generate significant excitement among moviegoers worldwide.
