The highly anticipated sci-fi action film “Kalki 2898 AD,” starring Prabhas, is poised for a grand theatrical release on June 27th. Here’s a breakdown of the latest developments surrounding the movie:
Ticket Price Hike and Advance Bookings: Telugu states have officially authorized an increase in ticket prices for the film. Advance booking details will be announced soon, allowing fans to secure their tickets for the opening shows.
Strong Pre-Release Buzz: The two released trailers, a promotional song, a pre-release press meet in Mumbai, and other promotional videos have successfully generated significant buzz for the film. Today marks the release of the movie’s theme song at the Mathura steps, further amplifying the excitement.
Star-Studded Interview: A special interview featuring Amitabh Bachchan, Kamal Haasan, Deepika Padukone, Prabhas, and producers Priyanka Dutt and Swapna Dutt is also scheduled for release today.
OTT Streaming Rights and Release Strategy: Reliable sources suggest that Amazon Prime Video has acquired the OTT streaming rights for all languages except Hindi, with Netflix securing the rights for the Hindi version. The production team has reportedly established a policy mandating an 8-week gap between the theatrical release and the film’s availability on streaming platforms, irrespective of its box office performance. This strategy aims to ensure ample time for audiences to enjoy the cinematic experience before the movie becomes available for home viewing. This approach has garnered praise from many, who appreciate the decision to prioritize the theatrical experience for such a large-scale production, given the recent trend of several films arriving on streaming services within a few weeks of their theatrical release.
