Superstar Mahesh Babu’s #HappyBirthdaySSMB, which is trending at No.1 in the country, has pipped Prime Minister Narendra Modi’s #ModiNationalAddress hashtag to the post. Mahesh Babu’s fans are very aggressive this time unlike never before as the tweets started pouring in from host of his fans from several parts. But the moot question is that how Mahesh could trend nation-wide beating PM Modi on social media campaign.
With 1.97 Million Tweets #HappyBirthdaySSMB stood first at India Trends in Twitter whereas #ModiNationalAddress stood second at India Trends with a meager 9800-odd tweets.
Mahesh’s die-hard fans and his active PR machinery has been pushing tweets, pictures, birthday greetings, posts and finally tributes to their favourite star Mahesh ahead of his 44th birthday on August 9. Several posters featuring Mahesh’s looks in his old films and teenage looks from his childhood films are widely being circulated on social media platforms by fans.
This is also triggering several speculations. These days, all top stars of Tollywood have their own PR machinery team and the team is ensuring that fan groups tweet on their favourite star and ensures that it gets trended online. Any negative news about these stars, their PR team would step in trouble and hence they take utmost care.
