Sometimes how brands take decisions when it comes to roping in popular starlets as their ambassadors is something cheesy. Especially this particular replacement is being widely discussed in film circles.
Jos Alukkas happens to be a popular jewelry store run by a family of Malayali folks. That stores have penetrated into the whole of south India with almost every city and big town having one of their branches. And then, Mallu beauty Amala Paul used to be the front face of this jewelry retailer. Guess what, she’s ousted now.
For reasons unknown, Jos Alukkas has not extended the branding contract of Amala Paul it looks like, and other day they have announced a senior Tamil starlet as their next front face. She is none other than fading hottie Trisha Krishna who is hanging on the last branch of her career.
Needless to say that Trisha has brand value to bring it on the table than Amala Paul, but fans of Amala are quite unhappy with this move. However, in the brand arena, brands do change their front faces yearly.
