Nithiin taking a big risk with Nithiin30

Usually, the titles and first look posters of mainstream Telugu A-listers are released in morning or evening hours. But Nithiin is taking a risky route with Nithiin30, which is the Telugu remake of Bollywood super hit Andhadhun.

The makers of Nithiin30 have announced that the title and first look poster of the film will be out this midnight at 12 AM. This surely is the most unconventional and abnormal timing to release any promotional content.

Releasing the title and first look poster at midnight would mean that it will be getting very little reach as not many people are active at these late night hours. This is the first time something like this is happening in Tollywood.

The makers of films starring top Tollywood stars also prefer to unveil updates during the day. But the makers of Nithiin30 seem to be taking a different route.

Moreover, Nithiin30 has not garnered much buzz till now and releasing the title and first look poster at midnight will not help the cause either. One would only wonder why the team took this strange decision.

The film is helmed by Merlapaka Gandhi and it stars Nabha Natesh and Tamannaah in important roles.