Usually, big heroes have the capacity to get 50 crores share in the first three days even if it is a normal weekend. But Megastar Chiranjeevi’s ‘Godfather’ which came out during the Dasara festive season managed to get only 13 crores share on its first day. Looking at these figures, the trade experts are expressing their concerns over future of theatre business.
A few years back, Megastar Chiranjeevi came with ‘Khaidi No 150’ which is a remake. It got 23+ share on the first day. In a gap of four years, the share got reduced by 10 crores and this explains the change in the minds of audience. Movies were considered one of the best ways of entertainment during the festive seasons. That is why most people used to watch films irrespective of the talk during festival days. The collections during those days used to be fantastic but it is not the situation nowadays.
Some say that ticket rates are the main reason behind this change. If a single ticket costs 300 bucks, a small family will be spending 1200-1500 just on tickets itself. Considering the rates of food items in theatres, the expenditure will be around 2000 rupees if a family decides to watch a movie. At this rate, a family spends 10000 rupees if they watch five films in 6 months. Compared to that, you will be getting one year free subscription of an OTT platform for Rs. 1000 and you can enjoy those films in 4K within a few weeks of their release.
Experts claim that the stars should make films that force you to step into theatres and make sure that it is promoted well and impresses the public. Selecting average scripts or remakes and hoping that their star power would be enough is surely going to backfire in the coming days.
