It has become a norm these days to have paid premiers a few days ahead of the movie’s actual release. We have seen in happen for many movies in recent times and flicks like ‘Samajavaragamana’ and ‘Baby’ benefitted heavily due to it. They gained good talk even before the film’s release which prompted the audience to step into the theatres.
But movies like ‘Hidimba’ and ‘Rangabali’ were affected by it as the negative talk spread even before the film’s worldwide release. Paid premiers are double-edged swords and it can quickly turn against you. Now, the team of ‘Pedha Kapu 1’ has taken a daring decision and are going to have paid premiers one day ahead of the movie’s release.
The coming is hitting the screens on 29th September but the paid premiers will be organized on during the night of 28th itself in both the Telugu states. The bookings have already begun for a show in Hyderabad and the makers are going to add more shows soon. As we know, Ram’s ‘Skanda’ and ‘Chandramukhi 2’ are releasing on the 28th and the entire focus will be on these two releases.
But the makers went ahead with ‘Pedha Kapu 1’ premiers which is a bold decision. Virat Karrna is getting introduced as the hero with ‘Peda Kapu’. Pragathi Srivastava is the heroine in this movie while Rao Ramesh, Naga Babu, Tanikella Bharani, Brigada Saga, Rajeev Kanakala, Anusuya, Eeshwari Rao, Naren and others play important roles. ‘Akhanda’ producer Miryala Ravindar Reddy is the producer of this movie. Chota K Naidu cranks the camera while Mickey J Meyer composes music.
