Three big budget films from Telugu film industry were announced for Sankranthi months ago and the distributors who bought the rights started booking theaters from then itself.
There is no scope for other low budget films when three biggies hit the marquee at the same time. Despite being aware of this fact, Rajinikanth’s Tamil dubbed film Petta also joined the race.
Petta didn’t grab attention of Telugu producers due to the declining market of Rajinikanth in Telugu states. None of Rajini’s films post Robo were successful here. So it’s understandable that Petta didn’t find takers until the last minute.
Finally, Ashok Vallabhaneni bought the Telugu dubbing rights and decided to release it simultaneously with the Tamil version on Jan 10.
No wonder Petta is suffering for making the late entry into Sankranthi race. Producer is unable to find decent number of screens anywhere with Telugu biggies NTR, VVR and F2 reserving theaters until Jan 20.
Instead of blaming themselves for entering late, the producers are blaming the producers of Telugu biggies for booking maximum theaters.
What is the need of releasing a dubbed film amid heavy competition despite knowing the fact that there aren’t enough screens available? They could have released it a week later rather blaming others for their mistakes.
