NEW DELHI: According to reports by Checkbrand, an online sentiment analysis company, Prime Minister Narendra Modi continues to be the most popular politician on the social media in the country, followed by Andhra Pradesh Chief Minister Y S Jagan Mohan Reddy.
Checkbrand, an online sentiment analysis company, analysed online sentiment for top 95 political leaders as well as top 500 influencers on social media between August and October this year. It analysed more than 100 million online impressions for the maiden edition of the report.
Prime Minister Modi has ruled the maximum Trends (Twitter, Google Search, Wiki, YouTube etc) in the last quarter with 2,171 trends.
Andhra Pradesh Chief Minister Y S Jaganmohan Reddy was in second place with 2,137 trends.
This was for the period between August and October. Brand score is based on five parameters — followers (20), trends (10), sentiment (30), engagement (20) and mentions (20).
Other leaders who led significant trends include West Bengal Chief Minister Mamta Banerjee, Congress leader Rahul Gandhi and Congress President Sonia Gandhi.
ADG Online and Checkbrand.online Managing Director Anuj Sayal said the company has developed a tool that can help brands understand their worth and improve it further wherever required.
“Despite (there) being almost 25 per cent negative sentiment for Prime Minister Narendra Modi, his brand value is the highest amongst 95 chosen leaders,” he added.
