S.S. Rajamouli, the visionary director who catapulted Indian cinema to global recognition with his magnum opus “RRR,” has become a brand in himself. His achievement of bringing home India’s first-ever Oscar nomination for “RRR” cemented his place in cinematic history. This immense popularity has transcended borders, with major corporations capitalizing on the “Rajamouli Craze” for creative advertising campaigns.
One such example is the recent viral video advertisement for Cred, a financial services company. The ad features the unlikely pairing of Rajamouli and Australian cricket star David Warner. The comedic concept revolves around Rajamouli inquiring about missing card benefits, only to be met with a hilarious proposition from Warner. Warner offers to unlock these benefits, but at a peculiar cost – starring in a film directed by Rajamouli himself.
What ensues is a side-splitting display of Warner’s attempt to act in various scenes, be it action, emotional, or even dance. Warner’s antics, coupled with Rajamouli’s visible exasperation, create a truly entertaining experience. This humor resonates deeply with viewers, especially considering Warner’s well-known fondness for Indian culture, often showcased through his dance videos on Instagram.
The creativity of the Cred ad team deserves high praise. The ad leverages Rajamouli’s star power to perfection, while Warner’s charismatic personality adds an extra layer of entertainment. This winning combination has resulted in a viral sensation, garnering widespread appreciation for its originality and humor.
While Rajamouli’s recent dance practice video sparked speculation, fans eagerly await his next directorial venture, specifically the highly anticipated #SSMB29 starring Mahesh Babu.
