Director Sukumar is popular for churning out those logical emotions that sound brilliant and intelligent as well. All these logically emotional stories are however spinning producers out of expectations because our director is crossing the limits. Here is why.
Actually, when the expected budget is something, it is said that Sukumar is always making the producers invest more than that. And that budget is touching a saturation point where the films collect just a few crores beyond the investment. For example, touted as a brilliant film, 1-Nenokkadine budget touched nearly 55 crores and the film failed to collect it. At the same time, Nannaku Prematho got hailed for its emotional content and the budget of the film touched 65+ crores while makers got only 70 crores finally.
When a small film like Pelli Choopulu that was made with 2 crores investment, including print and publicity, fetched 10 crores profit to producers, how much a film made with 50+ crores should bring? That’s what they call business logic and Sukumar is missing it out all the time, say trade experts.
Even for the recent film Rangasthalam 1985, the makers are right now building a village set with almost 5 crores investment. Rather going to some real village and shooting the part, why building a set with such huge investment is the question. And these small-small investments (for a film that has Ram Charan in the lead this may look small) is finally blowing out of proportion. And when they sell the film at above 100 crores to distributors for theatrical release, any slight mismatch would result in losses.
High time our directors use their creativity wisely!!
