Thaman has been in red-hot form of late. He has been delivering one chartbuster album after another. He is currently focused on Sarkaru Vaari Paata, which marks his collaboration with Mahesh Babu after a long time.
Thaman has hit the bullseye with the first song from SVP album – Kalaavathi and this song is going viral now. In his latest interaction, Thaman opened up about the super success of the song.
“While composing Kalaavathi, I monitored each and every aspect of the song. I determined which music bit would suit the Instagram reels and Youtube shorts.
A lot of calculation went into the making of Kalaavathi. I am aware that social media is a powerful tool to promote a song and I have used it to good effect by engineering Kalaavathi in such a way that it goes viral on social media.” Thaman said.
