A lot of netizens call Vijay Deverakonda as ‘Attitude Ka Baap’. He entered the film industry as a nobody and turned into one of the crazy young heroes with a huge following. This is not just because of his acting potential. His offscreen attitude which connected well with the younger set of audience brought him a lot of followers on social media. His promotional strategies, own merchandise and other things made him the talk of the town within a short time.
No one knows what to expect from him on the stage. His speeches have a separate craze too as he connects with the youth instantly with his talking style. He is very unique when it comes to promoting his movies. He played the memes onscreen which were targeted at him and used them for his own benefit. A lot of memes surfaced on social media when the teaser of his upcoming film ‘Family Star’ came out.
Talking about masculinity, he bends an iron rod and says ‘Airane Vanchala Enti?’. This became a rage instantly and people are trolling him and the dialogue a lot over the past few years. Instead of hitting back at them, Vijay shared a few of them on his social media handles and used it for a caption on the shirts from his own brand. He shared a poster with that hashtag where we can see him holding the iron rod.
Also, he provided the link to these latest shirts with #AiraneVanchalaEnti? caption. With two months left before the release of ‘Family Star’, Vijay Deverakonda managed to get enough promotion for the movie already. Vijay is definitely an expert in handling such memes and it should be appreciated no matter what.