In just two years Vijay Deverakonda changed his fortunes by becoming a happening hero. Whatever he does, it will attract the audience and his fans, followers go mad about him. The word ‘ROWDY’ has become a slogan and not stopping there he went on to launch a clothing line by name ‘ROWDY WEAR.’
Vijay has marketed and promoted it quite well and the brand is doing considerably good business. However Vijay has big plans for ‘ROWDY WEAR.’ Speaking in an interview, Vijay said the brand is becoming popular and in the next two years, it is expected to make Rs 100 crore business. The creative promotions made by him and his team has managed to get connected with the youth and so ‘ROWDY WEAR’ is doing extremely well.
On the other hand, Vijay is also planning to produce films in his production house, King Of The Hill. There are unconfirmed reports that Vijay would be launching ‘Pelli Choopulu’ director Tharun Bhascker as hero and many newcomers would also be given chance.
