The most important aspect in a film’s release is to get massive openings and also fantastic word of the mouth such that it will recover all the investment poured by distributors. Even if critics praise or scold, these figures are what that matters in the end for all the parties involved in making that movie.
Here comes Samantha and Sharwanand’s Jaanu that is hitting cinemas today. Directed by Prem Kumar who made the original ’96’, the film is produced by Dil Raju in Telugu and they are targeting youths as their primary audience. The film got sold for 18 crores when it comes to theatrical rights as it made 15 crores from Telugu states alone while collecting 3 crores from Overseas market and other states. If we include print and publicity costs, Jaanu should collect nearly 21 crores to safeguard the buyers. Can it do?
If we look into Sharwa’s recent track record, his Ranarangam got sold for 16 crores and the film struggled to get past half of it at the box office. But Samantha has massive solo hit in the form of ‘Oh Baby’ that was sold for 10 crores and collected 18 crores share in the full run.
While Samantha’s fame helps to get huge footfalls, it is those youths who got failed in love or who are in love that are going to flock theatres in the first week. Hope they will altogether make it a super hit.
