Pelli Chupulu film needs no introduction as it is one of the biggest hits of recent times among low budget films.
It has made Vijay Deverakonda the heartthrob of youth who later on went to score even bigger hit with Arjun Reddy.
Raj Kandukuri, producer of Pelli Chupulu made another low budget film called Mental Madhilo. Directed by Vivek Atreya the film features Sri Vishnu in the lead role.
The film is set for Friday release and the makers are screening the film on a daily basis to the industry people and media persons.
Mental Madhilo is making buzz among media and industry circles for the same reason. Raj Kandukuri applied same strategy for Pelli Chupulu too.
Multiple screenings prior to release caught the attention of social media savvy people, which translated into decent openings and the rest is history.
Now Mental Madhilo is also being promoted in the same manner creating huge buzz on the social media. Will the strategy work again?
