#9YearsOfOrange: The Other Side Of Cult Film

With almost 600K tweets, Ram Charan’s fans have created havoc on twitter by making sure that they trend about their heartthrob hero’s cult classic movie “Orange” other day. They started trending hashtags like #9YearsOfOrange, #9YearsOfCultClassicOrange. Here is another side to that.

Even some Radio Jockeys took to their respective programs to talk about this film. The craziness is to such an extension that a lady RJ on her late-night show stated that she is a super fan of “Orange” songs and thanked Mickey J Meyer for giving such a terrific soul-stirring album. Maybe music lovers are wondering if Mickey is the real composer of “Orange” as they are believing all these days that Harris Jayaraj composed them.

Guess what, while fans are calling it a ‘cult film’ and RJs are hailing it on their shows, the reality is that the film resulted in a huge flop, leaving mega brother Nagababu in deep financial crisis, regarding which he even thought of committing suicide. Only due to timely help from Chiranjeevi and Pawan Kalyan, he recovered from debts.

The blow of Orange is so powerful that it packed the careers of Bommarillu Bhaskar and Genelia forever, while Harris Jayaraj got no other Telugu film until Mahesh’s Sypder. So what is to be noticed here, films turn ‘cult films’ over a period of time, but in reality, the box office result during the time of result is something else.

We have many films like Rudraveena, Khaleja and now Orange in that list.