The International Indian Film Academy (IIFA) has announced the second edition of the Fortune Sunflower Oil IIFA Utsavam to honor and recognize the best of South India’s film industry. The IIFA Utsavam Weekend and Awards will be held on 28, 29 March respectively, at HlCC, Hyderabad.
IIFA Utsavam 2017 celebrations will air exclusively on broadcast partner Sun Network. IIFA Utsavam’s advisory board comprises renowned personalities including AR Rahman, Kamal Hassan, Suresh Babu, KS Rama Rao, Boney Kapoor, Nagarjuna, Allu Aravind, Rasul Pookutty, RB Choudhary, Ram Kumar, Mukesh, Sibi Malayil, B Unnikrishnan, Ramesh Aravind and Radhika Sharath Kumar.
Rana Daggubati said, “IIFA Utsavam is a unique endeavor that raises South Indian cinema to a global platform, allowing the immense talent of the South to be admired universally. I am excited to host the IIFA Utsavam 2017 in Hyderabad and share the stage with some of the most successful actors and technicians from our film industry. As we get set to honor their contributions to cinema, I invite you to join us to celebrate and applaud your favorite stars. I’m certain that IIFA Utsavam will surpass your expectations this year!”
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