These days a song or a movie trailer will go viral only if the content has super potential to impress everyone. And also that takes a bit of time to reach people, but out there we have Sarileru Neekevvaru teaser creating recording number of views in just 24 hours of its arrival. Then Ala Vaikunthapurramuloo songs are also stunning audiences similarly as it clocked 1 million likes on YouTube already.
Needless to say, these teasers and songs of the upcoming Sankranthi biggies are being promoted on YouTube itself as the producers are said to have rumoured to be investing almost lakhs to promote each video. That will make the video appear in suggested videos or as an ad before they watch other video, thereby adding to the views count. All these intense promotional activities for YouTube videos maybe to massage the egos of stars or to satisfy fans, but what is the aftermath of this?
Apparently producers of these films are likely to spend anywhere between 40-60 lakhs just to promote the youtube videos to create some records. And that money is something that could buy huge promotions on TV and other direct media.
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