
f a celebrity like Varun Tej or the immensely popular young heroes like Nikhil or Vijay Devarakonda go live on Facebook, it does not take brains to figure out that the videos will go viral within a short time.
Therefore, it was a real shock to these young heroes to find some of the most dismal views ever for their videos on the digital platform.
Here is the story: An English newspaper which is the market leader has now decided to stamp its authority online as well. Therefore, they have been aggressively pursuing Tollywood stars to give them Facebook live etc.
The first major star to give them a Facebook live was Nikhil. On the day that his film Kirrak Party released, poor Nikhil arrived at the office of this newspaper early in the morning to do a Facebook live.
After one hour, when he looked at the views for the programme, he was in for the shock of his life: there were only 40 views for the ‘live’ event in one hour.
“You guys should seriously improve your traction,” commented Nikhil before leaving.
Similarly, a Facebook live of Varun Tej prior to the release of Tholi Prema yielded around 3,000 views whereas a recorded video of Vijay Devarakonda generated around 1,000 views.
An exclusive video of Mahesh Babu from his promotions for Bharat Ane Nenu generated around 400 views.
Moral of the story: Leadership in one vertical does not automatically transfer to another vertical. Print and digital are two completely different mediums.
The funny thing is that immediately the day after he gave his interview, Varun Tej was approached for another ‘live’ at an event at Red FM, by the same newspaper. Varun Tej, this time ran away from the journalist without speaking a word.
Now, the celebrities are trying to avoid these people, which is understandable. Which celebrity would want to have his reputation go down the drain by giving a ‘Live’ that hardly generates any views?
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