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Pooja Hegde’s search for a solid box-office success continues, with her latest release Hai Jawani Toh Ishq Hona Hai reportedly heading towards a disappointing theatrical run. Despite being one of the most recognizable faces in Indian cinema, the actress has struggled to deliver consistent hits in recent years, as several of her films have failed to make a strong impact at the box office.

This latest setback has once again sparked conversations around her choice of projects. While Pooja has frequently been part of big-budget commercial entertainers, many observers feel that she may need to shift focus toward stronger stories and more performance-driven roles, rather than films where glamour remains the central highlight.

At the same time, it is also true that not every content-driven film guarantees commercial success. However, such projects often help actors build a more respected and diverse filmography, earning critical appreciation even when box-office numbers are modest. Several actresses in the industry have successfully reinvented themselves through similar choices.

Looking ahead, Pooja Hegde still has a few promising projects in her lineup. Her upcoming Telugu film with Dulquer Salmaan, tentatively titled DQ41, has already generated curiosity among fans. In addition, Kanchana 4 could provide her an opportunity to be part of a well-established and commercially popular franchise.

At this stage of her career, a more selective approach may prove beneficial. Instead of focusing on quantity, choosing meaningful roles and strong scripts could be the key to reshaping her career trajectory and achieving long-term success.