9 PM | ETV Telugu News | 28th March 2024
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Idupu Kayitham Launch: Grand Muhurtham Ceremony in Hyderabad
The upcoming family entertainer, jointly backed by Sukumar Writings and Bunny Vas Works, was launched on a grand note in Hyderabad, marking an auspicious beginning for the much-anticipated project.
Starring Priyadarshi and debutant Naga Durga in the lead roles, the film has already generated strong buzz as an exciting new collaboration in Telugu cinema.
The launch ceremony witnessed the presence of several prominent industry personalities, including Allu Aravind, Sukumar, Lokesh Kanagaraj, Chandoo Mondeti, Karthik Dandu, Meher Ramesh, Sai Marthand, producer Damodhar Reddy, along with other notable guests from the film fraternity.
Their attendance reflected the growing anticipation and confidence surrounding the project.
As part of the traditional muhurtham rituals, Dil Raju and Naveen formally handed over the script to director Vamsi Reddy Dondapati and producer Bunny Vas, marking the official commencement of the shoot. Allu Aravind gave the first clap, while Sukumar switched on the camera and directed the inaugural shot.
The title motion poster of the film, titled “Idupu Kayitham,” was unveiled by Lokesh Kanagaraj, receiving an enthusiastic response from those present. The Telangana-based family drama is said to blend entertainment with strong emotional elements.
The entire team took part in the pooja ceremony and received blessings from industry elders. With two powerhouse banners—Sukumar Writings and Bunny Vas Works—coming together, expectations for the project are understandably high.
