Abhiruchi Cookery Show – 15th Jun

Ram Charan is gearing up to impress audiences once again with his upcoming rural action drama Peddi, directed by Buchi Babu Sana and produced by Venkata Satish Kilaru under Vriddhi Cinemas. The film has already generated strong buzz with its chartbuster songs and visually striking glimpses.

Sharing his experience, production designer Avinash Kolla revealed that the story left a deep impact on him. He said he was so moved after hearing the narration that he remained speechless for nearly 20 minutes. According to him, Peddi carries intense emotional depth, which pushed the team to deliver uncompromising quality in every aspect of production design.

Set in the 1970s and 80s, the film recreates the essence of the Vizianagaram region with remarkable detail. Avinash Kolla shared that they meticulously built sets including streets, a clock tower, and surrounding areas to reflect the period authentically. Special attention was given to key sequences like wrestling and cricket episodes.

One of the major highlights is the unique wrestling setup, designed in an underground structure—something rarely seen in Indian cinema. The intense scene featuring Ram Charan in a wrestling pit was shot in this specially constructed set.

Avinash also mentioned that Ram Charan appreciated every set created for the film, from the train sequence to the special song setup and the wrestling arena. Visitors on set were reportedly amazed by how natural and realistic the environments looked.

With its grand scale, emotional storytelling, and authentic period setting, Peddi is all set for a Pan-India release on June 4, with the team preparing to ramp up promotions in the coming days.