Chit Chat with Surender Reddy , Devisri Prasad

Samantha Ruth Prabhu was once one of the most sought-after faces for brand endorsements, with top companies competing to feature her during the peak of her stardom. However, following her personal setbacks, including her separation and health challenges, the actress gradually stepped away from the limelight. As a result, while she continues to remain popular, her on-screen presence and commercial dominance have seen a noticeable shift.

In recent times, Samantha has been focusing heavily on entrepreneurship, investing in multiple ventures where she also serves as the face of the brands. Her portfolio includes an organic food brand, a wellness label, a perfume line, and a clothing brand among others. However, industry observers feel that relying solely on her personal star power may not be sufficient to drive large-scale commercial success in a highly competitive market.

To promote her perfume brand, Samantha has reportedly been leveraging her industry connections, inviting fellow actresses to promotional events. Recently, Kajal Aggarwal attended an event in Hyderabad, while Tamannaah Bhatia had earlier participated in a similar promotional event in Mumbai. Whether these appearances are part of professional collaborations or friendly associations remains unclear, but Samantha appears to be actively using every possible platform and connection to increase visibility for her brands.

On the film front, Samantha is also preparing for the promotion of her upcoming project “Maa Inti Bangaram”. The promotional campaign is expected to begin after the release wave of “Peddi”, which hits theatres on June 4. She reportedly plans an aggressive promotional strategy ahead of the film’s release on June 19, aiming for strong openings at the box office. The film is directed by Nandini Reddy and co-produced and written by Raj along with Samantha herself.