Festive seasons are considered heavy money spinners for the film industry. After Sankranti, Dusshera festive season is the second biggest time period for movie releases as kids are given holdays for more than a week and a lot of families will be trying to have a good time together. With movies being the best medium for entertainment, a lot of filmmakers try to use this festive season to their advantage.
But the problem arises when there are too many films arriving at the same time. No matter how big the festive season is, the heavy traffic always causes problems. This year, we will be seeing 9 releases in just two days. This is causing huge problems for distributors and exhibitors. They are unable to allocate a good number of theatres to each and every film.
Thalapathy Vijay is going to arrive on 19th October and it is the biggest release of the lot. The entire theatres in Tamil Nadu will be given to this crazy project but the problem arises in other states as the buyers have bought the theatrical rights for fancy rates but the huge competition may not allow ‘Leo’ to have a big release in Telugu states and Karnataka.
Balakrishna will be arriving with ‘Bhagavanth Kesari’ and Ravi Teja will be hitting the screens with ‘Tiger Nageswar Rao’. Tiger Shroff’s ‘Ganapath’ is releasing during the same period and ‘Saptha Samuralu Dhaati Side B’ will also be hitting the screens on 20th October. The other releases include ‘Ghost’, ‘Tejas’, ‘Yaariyan 2’ and ‘Killers Of The Flower Moon’. The problem is not just confined to single screens but multiplexes will also find it tough to allot a good number of shows to all these films which are releasing on 19th and 20th October.
Experts are suggesting that the whole situation can be avoided if a couple of films are preponed to 13th as Navarathri begins from 15th October. But with every producer and director eyeing the festival week, it is proving to be a huge headache for the theatre owners and exhibitors. With still a month left, let us wait and see what happens in the next 2-3 weeks.