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Sanjay Gupta Blames Poor Content for Theatre Decline
Filmmaker Sanjay Gupta has shared his candid views on what he believes is currently damaging the theatrical movie experience.
The Kaante director said that contrary to popular belief, digital platforms like YouTube, Netflix, Prime Video, and Hotstar are not the real reason behind audiences drifting away from theatres. Instead, he pointed to weak storytelling, uninspired writing, and predictable performances from stars as the primary factors pushing viewers away from cinema halls.
Sanjay Gupta also highlighted the rising cost of theatre refreshments as another major concern, saying that overpriced food items are discouraging audiences from enjoying a complete theatrical experience with their families.
Taking to his X timeline, he wrote, “YouTube, Netflix, Prime, Hotstar, Satellite TV aren’t killing movies. ₹700 popcorn tubs and ₹450 cold drinks aided by bad stories, lazy writing and stars who stopped surprising us are. The audience hasn’t left. They’ve been abandoned.”
His post quickly sparked debate online, with many users agreeing with his perspective while others added additional reasons such as rising ticket prices, excessive commercialisation, and changing audience preferences. Some also pointed to issues like nepotism, political correctness, and the impact of OTT platforms on theatre culture.
Sanjay Gupta began his career with Aatish: Feel the Fire in 1994 and went on to direct several notable films including Kaante, Shootout at Lokhandwala, Shootout at Wadala, Kaabil, Jazbaa, Zinda, and Mumbai Saga, among others.
