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Producers SKN and Sai Rajesh, known for backing content-driven films with strong emotional appeal, are ensuring the project receives a grand musical build-up ahead of its release.

The makers are now gearing up for the launch of the third single, Jigithara, which will be unveiled in Tirupati on a massive scale. Instead of a routine digital release, the team is planning a full-fledged public event to turn it into a celebration.

At a time when most songs are released online and quickly fade away, SKN and Sai Rajesh are adopting a different approach by giving each track a dedicated promotional spotlight.

The Tirupati Musical Fest is expected to attract a large turnout of fans and music lovers, further strengthening the film’s pre-release hype.

A key highlight of the project is Mani Sharma’s music. The veteran composer has already delivered two well-received tracks, Guruthundha and Vadhalane, both of which have struck a chord with audiences and continue to gain traction.

Now, expectations are high on Jigithara, with industry circles believing it could further elevate the album and become another standout number from Chennai Love Story.

The SKN–Sai Rajesh duo once again showcases a strong understanding of audience pulse. Their promotional strategy is being widely appreciated in film circles, as every update—from posters to songs—is steadily building curiosity around the film.

With its music creating strong buzz and aggressive promotions in place, Chennai Love Story is emerging as one of the most anticipated upcoming releases.

The film is scheduled for a grand theatrical release on July 25.