Sunil Narang, one of the most influential names in the Telugu film industry, recently shared his views on several key industry issues in an exclusive interview with GreatAndhra.
Apart from operating the popular Asian Cinemas multiplex chain, Sunil Narang is also actively involved in film distribution and production.
In his detailed interaction with journalist Sira Sri, Narang spoke extensively about the current challenges faced by exhibitors and distributors in the changing entertainment market.
He explained the ongoing issues between exhibitors and distributors, highlighting the financial pressures theatre owners are dealing with in recent times. According to him, the exhibition sector is gradually adapting to changing audience behavior and evolving viewing habits.
Narang also addressed the impact of the OTT boom and shared why he strongly believes theatres will continue to survive despite the rapid growth of digital streaming platforms.
One of the most interesting segments of the interview focused on food and beverage pricing in multiplexes. Sunil Narang revealed that theatres are now considering healthier snack options to cater to changing customer preferences and improve the overall movie-going experience.
The discussion also covered controversial industry topics such as the so-called “theatre mafia” and other operational concerns within the exhibition business. Narang responded to these sensitive issues with practical and straightforward answers.
The full interview offers deeper insights into the future of theatres, OTT competition, audience trends and the evolving Telugu cinema business landscape.
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