4:30 PM | ETV Telugu News | 10th June 2021

Nandamuri Balakrishna has long enjoyed a reputation in the Telugu film industry for standing by producers during difficult times. Over the years, there have been several instances where the senior star reportedly waived or adjusted his remuneration to support producers who suffered financial setbacks.

Now, another such story is doing the rounds in industry circles.

According to reports, producer Sudhakar Cherukuri was originally set to bankroll the acting debut of Balakrishna’s son, Mokshagna. The project reportedly progressed through extensive pre-production, with considerable investment already made, but eventually failed to materialise.

Industry sources now suggest that Balakrishna ensured Sudhakar Cherukuri was brought on board as one of the producers for his upcoming film, tentatively titled #NBK112, as a way of helping him recover from the losses incurred on the shelved project.

Directed by Koratala Siva, #NBK112 was initially expected to be produced by Sudhakar Mikkilineni, who previously backed Devara starring Jr NTR. However, the project is now being jointly produced by Sudhakar Mikkilineni and Sudhakar Cherukuri.

While Sudhakar Mikkilineni’s association is said to stem from his long-standing relationship with director Koratala Siva, reports claim Sudhakar Cherukuri’s inclusion reflects Balakrishna’s desire to support a producer who had invested in the unsuccessful Mokshagna launch project.

Although there has been no official confirmation regarding these developments, the reported gesture has drawn appreciation within industry circles, further reinforcing Balakrishna’s image as an actor who stands by producers in challenging times.