As anticipated, the Indian box office is set for an electrifying week with two major releases—War 2 and Coolie—arriving on August 14. While both films carry high expectations, Rajinikanth’s Coolie is clearly leading the pre-release race, setting new benchmarks in advance ticket sales.
In North America, Coolie has already crossed the $1 million mark in premiere pre-sales, significantly ahead of War 2—which stars Hrithik Roshan and Jr NTR—currently estimated at $200,000–$300,000. Overseas, the buzz for Coolie is even stronger, with total pre-sales reportedly exceeding $2 million.
The film’s performance in Kerala has been nothing short of phenomenal. Within just five hours of bookings opening, Coolie sold nearly 200,000 tickets, raking in approximately ₹3 crore. The overwhelming response underscores both Rajinikanth’s enduring star power and the anticipation for director Lokesh Kanagaraj’s latest venture.
Trade analysts predict Coolie could deliver a staggering ₹80 crore or more worldwide on its opening day, driven by exceptional advance sales in both domestic and international markets. By contrast, War 2’s booking momentum remains comparatively modest.
With a superstar lead, a celebrated director, and an aggressive promotional campaign, Coolie is poised for one of the biggest openings of 2025, redefining pre-release records for Tamil cinema across the globe.
If you want, I can also make a punchier, news-portal style version with sharper headlines and shorter sentences for mass readership impact. That would make it sound like a trending entertainment news piece rather than a trade report.
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Shah Rukh Khan-Salman Cameos Spark Buzz
Star cameos have increasingly become one of Bollywood’s most effective marketing tools. Even a brief appearance by a superstar can generate massive buzz and dominate social media discussions long before a film’s release. The upcoming comedy entertainer Operation Operation, headlined by veteran actor Johnny Lever, appears to be following the same strategy.
According to industry reports, Shah Rukh Khan, Salman Khan, and Akshay Kumar are all expected to make special appearances in the film. While the makers are yet to officially confirm the news, the reports alone have propelled Operation Operation into the spotlight, with fans eagerly discussing the possibility of seeing three of Bollywood’s biggest stars associated with the project.
The prospect of Shah Rukh Khan and Salman Khan sharing screen space once again has particularly excited fans, bringing back memories of their previous collaborations. However, the excitement has also sparked another debate. Many moviegoers are wondering why the two superstars continue to appear together only in cameo roles instead of signing a full-fledged multi-starrer. Fans believe that with the right script and a capable director, a feature-length film starring both actors could become a major box-office event.
From a promotional perspective, the strategy seems to be working. Even before the teaser, trailer, or release date has been officially unveiled, the film has already generated significant attention purely because of the reported cameo appearances. It highlights how star power alone can create enormous visibility for a project in today’s digital era.
The trend of featuring celebrity cameos has been growing rapidly in Bollywood in recent years. Producers increasingly see guest appearances as a way to strengthen a film’s opening, create viral moments, and attract wider audiences. However, trade analysts point out that cameo appearances can only enhance a film’s appeal—they cannot guarantee its success.
Ultimately, a film’s performance still depends on its story, screenplay, entertainment value, and audience engagement. While the reported appearances of Shah Rukh Khan, Salman Khan, and Akshay Kumar have undoubtedly raised expectations for Operation Operation, it remains to be seen whether the film’s content can live up to the hype created by its star-studded cameos.
