Icon Star Allu Arjun enjoys a massive fan following across the country, but his popularity in Kerala is particularly special. Fondly called “Mallu Arjun” by fans there, the actor has always shared his admiration for Malayalam audiences, who have consistently showered love on his films over the years.
Now, a viral video from Kerala has once again highlighted the craze surrounding the star. Fans are seen celebrating the re-release of Happy, directed by Karunakaran, with the same enthusiasm usually witnessed in theatres across Andhra Pradesh and Telangana.
Although Happy underperformed at the box office during its original release, the film gradually gained popularity and developed a strong fan base, especially among Malayalam audiences. Its re-release in Kerala has received an overwhelming response, with moviegoers openly expressing their excitement.
Videos circulating on social media show both boys and girls dancing enthusiastically to the chartbuster “Ossa” song inside theatres. Anyone watching the clips without context could easily mistake them for scenes from a theatre in the Telugu states. Such is the impact and fan base Allu Arjun has built beyond regional boundaries.
The actor’s popularity has reached new heights after the phenomenal success of the Pushpa franchise. With his market value soaring, Allu Arjun has become more selective about his projects. He is currently gearing up for his next big venture, Raaka, directed by Atlee Kumar, which has already generated tremendous buzz among fans.
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