Meta CEO Mark Zuckerberg is reportedly developing a new prediction market mobile app, similar in concept to platforms like Polymarket and Kalshi. According to a New York Times report, a small internal team at Meta is working on the project, which is currently being referred to as “Arena.”
The app is expected to function initially as a game-like prediction platform where users can forecast outcomes related to sports, elections, entertainment, and technology. Instead of real-money betting at launch, users may earn points, rankings, badges, or other rewards based on the accuracy of their predictions. However, reports suggest that Meta could explore introducing monetary betting features in a later phase, depending on regulatory approvals and user response.
Arena is said to be designed as a standalone application with its own identity, separate from Meta’s core platforms. At the same time, the company is expected to leverage its massive ecosystem—Facebook, Instagram, WhatsApp, and Messenger—to drive user adoption and engagement.
The project is reportedly a high priority within Meta and reflects the company’s focus on emerging social behaviours and interactive digital experiences. This is not Meta’s first attempt in the prediction market space. In 2020, it launched an app called Forecast, which allowed users to make crowd-based predictions about real-world events. However, the project was shut down in 2022 after failing to gain significant traction.
The prediction market industry itself has seen renewed interest recently, with platforms like Polymarket and Kalshi gaining momentum and reportedly processing over $130 billion in activity in 2026.
Alongside Arena, Meta is also said to be working on another experimental standalone app called Meta Photos. This platform may use artificial intelligence to generate new types of media content, including images, visual effects, and other AI-driven creations.
Overall, these initiatives suggest that Meta is actively exploring new product categories beyond traditional social media. However, both Arena and Meta Photos are still in development, and their final features and public release remain uncertain.
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