Home salon and wellness platform Yes Madam has raised ₹50 crore in its first institutional funding round from Info Edge Growth Fund, marking a significant milestone for the bootstrapped startup as it looks to scale operations, strengthen its service partner ecosystem, and invest further in technology and customer experience.
Founded in 2016 by Aditya Arya, Mayank Arya, and Akanksha Vishnoi, the company has so far operated without external funding while remaining profitable, according to its founders. With this fresh capital infusion, Yes Madam plans to accelerate its expansion into new cities, enhance its tech capabilities, and improve service quality while maintaining its focus on sustainable growth and profitability.
The platform currently operates in over 55 cities and works with more than 12,000 women service professionals. It has reported 100% year-on-year growth for three consecutive years while continuing to stay profitable. Revenue has grown sharply from ₹45 crore in FY24 to ₹94 crore in FY25 and further to ₹195 crore in FY26.
Yes Madam now processes nearly 3 lakh monthly bookings, a substantial jump from around 70,000 bookings at the time of its appearance on Shark Tank India in 2024. The company attributes this rapid growth to strong customer retention, word-of-mouth referrals, and rising demand for at-home beauty and wellness services.
Co-founder and CEO Aditya Arya said the investment will help the company strengthen its long-term vision. He added that a key focus remains on women empowerment, including a new initiative offering free education for the children of service partners who cannot afford schooling, aiming to support families and break cycles associated with gig-economy work.
Co-founder Mayank Arya said the platform aims to provide reliable, high-quality at-home beauty and wellness services while addressing structural challenges in the industry. He noted that the funding will help accelerate innovation and improve service standards across the platform.
Investors also highlighted the company’s capital efficiency and strong growth trajectory. Amit Behl, Partner at Info Edge Growth Fund, noted that it is rare to see such efficiency in a consumer tech company and credited Yes Madam’s strong value proposition and customer dependency.
Rishabh Katiyar, also a Partner at the fund, added that the company has not only improved customer experience through operational innovation but has also become a reliable source of livelihood for thousands of service partners.
With this investment, Yes Madam is expected to further strengthen its position in India’s growing home services and wellness market while continuing to focus on scalable and profitable expansion.
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