Meta is reportedly testing a new feature called “Series” on Instagram and Facebook, aimed at allowing creators to group multiple Reels into episodic content. The feature is currently being tested with select creators as short-form video continues to dominate global engagement, including in India.
According to a TechCrunch report, the idea behind “Series” is to improve content discovery and encourage repeat viewing by organising related Reels under a single unified format. Instead of scrolling through individual uploads, users would be able to watch connected videos as part of a structured series.
Creators would be able to bundle multiple Reels into a dedicated Series, which would appear on their profile in a separate section. For example, a creator posting a “10 days of healthier baking” theme could group all related videos into one structured collection. Older uploads could also be added to a series, allowing creators to build episodic content over time.
If a user comes across a Reel that is part of a Series in their feed, they would get an option to view the full series directly. This is expected to make navigation easier and improve engagement by keeping related content in one place.
Meta is reportedly testing this feature with creators who already produce episodic or story-based content across Instagram and Facebook.
Instagram’s Vice President of Product, Tessa Lyons, recently noted that the platform aims to become a stronger part of creators’ long-form content strategy, alongside short-form Reels.
There are also reports suggesting that Meta may explore monetisation options for the Series feature in the future, although no official details have been shared yet. Similar features exist on platforms like TikTok, which allows creators to offer paid episodic content.
The concept could also support the growing trend of mini-dramas on social platforms, which have seen significant revenue potential globally. Meta had previously experimented with formats like Guides and IGTV Series, but this new test brings the idea directly into Reels on both Instagram and Facebook.
If widely rolled out, the “Series” feature could offer creators a more organised way to present episodic content while giving users a smoother, binge-style viewing experience across Meta platforms.
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