Apple CEO Tim Cook has recently commented on the rising cost of consumer electronics, stating that price increases across the industry are becoming unavoidable. His remarks have sparked fresh speculation about the pricing of the upcoming iPhone 18 Pro series and whether Apple may introduce a significant price hike.
Cook noted that Apple is actively trying to manage escalating costs, adding that the company is doing its best to shield customers from sharp increases. However, he acknowledged that the situation has become increasingly difficult to control due to broader market pressures.
Amid this backdrop, a new report from J.P. Morgan offers a more moderate outlook on pricing. According to the analysis, the iPhone 18 Pro lineup may see a price increase in the range of $50 to $100 compared to previous models, which is lower than earlier market expectations.
For reference, the iPhone 17 Pro and iPhone 17 Pro Max are currently priced in India at approximately ₹1,34,900 and ₹1,49,900 respectively. Based on the projected increase, the iPhone 18 Pro could be priced between ₹1,40,000 and ₹1,45,000, while the Pro Max variant may range from ₹1,55,000 to ₹1,60,000 in the Indian market.
Although Apple has not confirmed the exact pricing, analysts suggest that rising costs of components such as RAM, storage, and camera systems, along with the integration of advanced AI-focused hardware, could be key factors influencing the price revision.
Reports also indicate that the iPhone 18 Pro series is likely to launch in September 2026. Meanwhile, the standard iPhone 18 model may arrive later, potentially in March 2027, alongside the iPhone 18e and iPhone Air 2 models.
As anticipation builds, consumers expecting to upgrade to the next-generation iPhones may need to prepare for slightly higher prices, though final figures will only be confirmed closer to launch.
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